![]() ![]() Kalamazoo-made Epiphones were never less expensive, second class citizens. They soon realized that the brand name itself was valuable, because it gave the a way to get more sales in existing, protected territories by offering a line up that closely mirrored Gibson's to dealers that othwerwise had Gibson unavailable to them. ![]() Originally, CMI bought Epiphone in a sort of salvage sale, to gain access to its machines and parts for making basses. But they could sell Epiphones to the store next door without violating the letter of the agreement. If a Gibson dealer had a territory, CMI could not sell Gibsons to another store within it. ![]() "That's why there WAS an Epiphone brand, so the parent company CMI could sell guitars to a second dealer when there was already a Gibson dealer in that territory. ![]()
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